Mason Homecoming@Home: Marketing in A Disruptive World

Monday, October 12, 2020 | 12:30 pm - 1:30 pm


In the year 2020, audiences are both more abundant and more challenging to reach than ever. The world in which contemporary marketing occurs is a disruptive one, fragmented across audiences with diverse backgrounds and tastes, rapidly evolving technologies, and continuously proliferating channels and platforms. The savviest, most successful professionals must be able to assess the competitive landscape clearly and pinpoint the most promising opportunities to deliver targeted messaging and optimize spend. Join us as these business leaders discuss how they have changed their marketing and operations in light of the COVID-19 pandemic.


  • Kim Lopdrup '80 - CEO, Red Lobster
  • Cindy Davis '80 - Chief Brand Officer, Bed Bath & Beyond
  • Mark Smucker '92 - CEO, J.M. Smucker Co.
  • Matt Williams (Moderator) - Visiting Clinical Professor of Marketing, Raymond A. Mason School of Business

Registration for this event is separate from W&M-wide Homecoming. You may register for all Mason School of Business Homecoming@Home eventsĀ  at

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